Client project
Autocom3
A visual identity refresh and social media system for a software company.
A visual identity refresh and social media system for a software company.
Type
Client project
My role
Brand and social media designer
Deliverables
Visual identity refresh, Instagram post series
Tools
Adobe Creative Suite
Autocom3 is a software company where I previously worked as Graphic Designer for over 3 years. The brand's original identity was created by another designer years earlier. After I left the team, the company brought me back as a freelancer to refresh it with a more modern approach.
The existing identity had started to feel dated, and the brand's content, especially on social media, didn't follow a clear visual standard. The goal was to modernize it without losing the recognition the company had already built.
Instead of starting from scratch, I kept the core of the original brand and updated it: cleaner shapes, a refined color palette, and a more contemporary feel, as a tech brand should have. At the same time, I designed a visual system for the posts, so the refreshed brand was built to be used, not just to look good in a presentation.
The refreshed core elements of the brand, updated from the original identity and defined to stay consistent across every piece.
A series of Instagram posts covering different topics and formats, all clearly part of the same brand.
Outcome
The refreshed identity is still in use by the company today, and the post series set the visual standard for the brand's social presence.