Client project
Launching soon
Roberta Romão Store
An e-commerce store that turns a small catalog into a sense of exclusivity.
An e-commerce store that turns a small catalog into a sense of exclusivity.
Type
Client project · Launching soon
My role
Web designer and developer
Deliverables
E-commerce design, product pages, store setup
Tools
WordPress, WooCommerce
Roberta Romão is a store taking its first steps into online sales. The owner wanted to sell online but wasn't fully confident yet, and the store had a limited inventory.
A shop with only a few products can easily look empty online. The challenge was to make the store feel premium and exclusive, so a small catalog would read as curation, not as a lack of options.
Instead of a crowded, grid-heavy shop, I designed the site around giving each piece room to stand out. Fewer products on screen means more attention on each one, the same logic luxury brands use in their stores.
This project is currently being built, so the full showcase isn't available yet. The image above is an early preview of the homepage. Screens of the product pages and the mobile experience will be added here once the store goes live.
Outcome
A premium online store designed to give the client a confident first step into digital sales, with a structure ready to grow as the catalog expands.