Personal project
Norte Olfativo
A men's fragrance education brand, built from the name to the code.
A men's fragrance education brand, built from the name to the code.
Type
Personal project
My role
Brand designer, writer, web designer
Deliverables
Naming, visual identity, 17-page e-book, launch landing page, Instagram content
Tools
HTML/CSS, Python, Adobe Creative Suite
Most men buy perfume without knowing how to choose it, wear it, or make it last. Norte Olfativo is a brand I created to fix that, with clear, practical fragrance education. Its first product is O Código do Cheiro, a premium digital guide.
Build a brand that feels premium and trustworthy from day one, with no budget for a team, and launch a digital product that people would pay for.
I built everything myself, with one rule: every touchpoint should feel like the same brand. I chose a dark academia direction, because fragrance is about memory, taste, and craft, and that world speaks the language of quality and knowledge.
Near-black browns, a gold accent, and ivory backgrounds. Lora brings an editorial, classic voice; Poppins keeps everything clean and readable.
I created the 17-page guide from start to finish: I wrote every chapter, structured the content, and designed every page, so the reading experience feels as premium as the brand.
A mobile-first page with 13 sections, structured to take the reader from curiosity to purchase.
Instagram posts on practical topics such as fragrance and memory, common application mistakes, note structure, and layering, designed to build trust before the sale.
Outcome
A complete, launch-ready brand and product ecosystem, designed and built by one person, from naming to code.